TV|April 9, 2010 10:26 pm

Vindu Dara Singh, a next Funk-Key Character for Pespi, The Game Ad

After winning Big Boss, Vindu Dara Singh, is now playing a gaming character ‘Funk-Key’ for the ongoing promotional campaign for Pepsi Co. The character is a continuation of Youngistan’s Pepsi, The Game, where hero has to pass through different levels of the game. Vindu’s muscular body and bubbly character makes the character to stand apart.

Pepsi The Game features Ranbir Kapoor, Sanjay Dutt and Jacqueline. In the first level of Pepsi, The Game, Ranbir gets stuck under water and in the second level, Sanjay Dutt, the Game Master sends his under-sized champ, ‘Funk-Key’ to stop Ranbir from getting closer to his Pepsi. He is being shown as one-foot long character who tries to stop Ranbir from chasing his Pepsi.

Sharing his experience about the character, Vindu states,

“When Pepsi guys approached me with the concept and a sketch of the look, I asked them if they’re making the Indian version of Star Wars! I had to wear a funky orange, silver and green costume, which was quite heavy and I had to fly wearing the same in one of the sequences using harness… so, it was tough but lots of fun”.

The character played by Ranbir Kapoor in Pepsi, The Game, has to cross various levels and reach the Pepsi bottle, while viewers get the chance to SMS an option to help him get there.