Shows and Events, TV|March 26, 2010 10:08 pm

11th IIFA Award to be Held in Sri Lanka

Soon Sri Lanka will be part of Bollywood as the country will host a celebration of Indian cinema, the 11th International Indian Film Academy (IIFA) Awards, a huge landmark in the Bollywood calendar, at the Sugathadasa Indoor Stadium from 2-4 June 2010.

Sri Lanka will become attraction for many Bollywood celebrities, sponsors and businesses, who will be participating in the celebration.

Parallel to the IIFA Awards, an international fashion show and worldwide film premier and a trade and business forum with the participation of more than hundred CEOs will be held.

The event will gather media coverage from more than 400 media organizations worldwide. Sri Lanka has been chosen among the hosts like United Kingdom, Malaysia, South Africa, Singapore and Thailand.

The Sri Lankan Tourism Ministry is also planning to hold the Asia Cup, and a 20-20 match to be played between Bollywood stars and Asian cricketers.

Sri Lankan Tourism Minister Achala Jagoda stated that the Ministry of Tourism, Cultural Affairs, Defence and Sports will coordinate in handling this event.