Actors, Photos, Shows and Events, TV|March 26, 2010 9:55 pm

Big B, Amitabh Bachchan Linked with ‘Save the Tiger’ Campaign

Amitabh Bachchan is involved with many awareness campaigns like ‘Polio Booth Campaign’, HIV/AIDS Awareness Campaign, etc., now this Bollywood Megastar roped himself as the brand ambassador of the ‘Save Our Tigers’ campaign.

World Worldlife Fund (WWF) India initiated this campaign in association with the telecom company, Aircel and NDTV. The unique campaign, launched by AIrcel and NDTV will do everything in order to save the National Animal. The campaign intends to provide a common platform to tiger conservationists and concerned citizens to raise issues and voice their opinions, according to organizers.

Mr. Bachchan stated that

“The Tiger is symbolic of India’s wildlife wealth. It is in danger because of rampant poaching and the ineffectiveness of our system to stop its killing. Collective action is the need of the hour.”