News|July 10, 2010 2:05 am

Yash Raj Promotes Fresh Talent

Unlike old age, now days, it’s easy for new talents to work in Hindi Cinema as there are many talent shows and other institutions. Yash Raj Film will now also with its new division, Yash Raj Youth that will specially promote and work with new and fresh talent.

Yash Raj has already met and auditioned several new faces for this division. A source says,

“Yash Raj is known to venture into new and different projects. This time the production house is starting with a division called Yash Raj Youth. It will have all young directors, actors, script writers who are young, full of ideas and want to make in big in the film industry.”

“The movies however, are said to be medium budget ones and will focus more on romantic, college love stories.”

“We are launching a new youth films division. However, we will sign new talent on the basis of requirement of the script and characters, not necessarily limited to the 16-22 age group.”

Interesting part is that these plots will have reference to stories in Archies comics. They are also in talks with Shahzahn Padamsee and Soniya Mehra.