News|November 13, 2010 11:31 am

Vivek & Suresh Oberoi to Endorse Suiting Brand


It seems that wedding bells has brought much happiness and success in Vivek’s life. After enjoying a success of Rakta Charitra, Vivek Oberoi will now endorse suiting brand along with his father, Suresh Oberoi. This will be the first time that father, Suresh and son, Vivek Oberoi will work together for an advertisement.

Initially, Vivek was nervous to work with father, as they’d never worked together before but once on the set, he was comfortable. A source says,

“When people from the company and ad agency approached Vivek with the ad describing the concept of getting all ages together, and signing a senior model to act opposite VO in the ad, it was Sureshji who suggested that he play the father’s role.”

Though, Suresh has not faced camera from many years but has now decided to come out of his self-imposed exile and do ads and films. A source adds,

“When people from the company and ad agency approached Vivek with the ad describing the concept of getting all ages together, and signing a senior model to act opposite VO in the ad, it was Sureshji who suggested that he play the father’s role.”

The TVC has been shot by Setu who shot Taare Zameen Par while photographer Subi Samuel has shot the print campaign. The ad was shot in Mumbai.

“It depicts an Indian style of togetherness a perfect blend of growth and change in harmony which is marked by an individual respect for each other.  It portrays the father and son duo depicting the Indian tradition in a classy way. The theme of the campaign is the cultural bonding between two generations represented by the father and the son. The TVC has VO connecting with his Saathiya audience again.”

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