News|March 23, 2011 12:15 pm

Vidya Balan supporting Earth Hour 2011

Vidya Balan has urged Indian to follow Earth Hour 2011 Campaign, She herself is following it and wishes to go beyond 60 Min of Earth Hour to protect the earth from the issue of climate change.

Earth Hour will be celebrated Saturday at 8.30 p.m.

Vidya Balan Said,

As the effects of climate change become more prevalent and more powerful, it is up to each one of us to take ownership of our collective future. WWF’s Earth Hour has inspired millions across the globe and has created mass awareness on the colossal issue of climate change. It is inspiring and encouraging to see how a step as simple as switching off lights for an hour can unite the entire world towards a single cause. I too switched off lights last year, and will do so this year as well.

She also added a plus sign to the ‘60′ logo of Earth Hour. it signifies the commitment to add a positive act in everyday life to benefit the environment beyond just the 60 minutes.

Balan Pledge,

For Earth Hour 2011, I pledge to not just switch off but to go beyond the hour. To be mindful of conserving resources, everyday, not just for an hour. From this year on, I pledge to use energy smartly. And urge you to do so as well.

Each one of us has the power to make a difference. We just need to be conscious of it and make wise choices. When each of us take simple steps, together these actions add up. I am supporting the fight against climate change by adopting some of these steps. It’s time you do too.