News|November 24, 2010 1:13 am

Sushmita: Brand Ambassador of US Cosmetic Brand, JAFRA


Former Miss Universe, Sushmita Sen, who is already endorsing many beauty products, will now endorse JAFRA Ruchi Cosmetics products as the beauty queen has been appointed as the brand ambassador of JAFRA Ruchi Cosmetics India Private Limited, a joint venture between US-based cosmetic brand JAFRA and Indian firm Ruchi Soya Industries.

The company will also be training women in marketing its products, thereby creating job opportunities. Glad Sushmita said,

“I am glad that in my country, where there is a majority of women who are not educated, now there is a platform where they can come and train not just to make a living and empower themselves, but also bring about a development in their personality,”

The 35-year-old has also been appointed as an honorary consultant with the company.  She has also been asked to be part of training processes through which she can be part of a worldwide network of sales consultants. The actress said,

“This works like a pyramid – there are mentors and then there are people under them, and then there are new entrants, who are trained to sell these cosmetics door-to-door. Though I don’t see myself yet going door-to-door selling JAFRA products, but at some point, I would love doing that too.”

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