News|September 18, 2010 7:24 am

Shraddha Kapoor: New Face of Lakme

If Sonaskhi Sinha has become a new face of Bollywood, then Shakti Kapoor’s daughter, Shraddha Kapoor has joined a club of actress like Indrani Das Gupta, Amrit Maghera and Lisa Haydon and derived herself as a new face of beauty.

The light-eyed actress, who made her debut in Teen Patti opposite Amitabh Bachchan and Ben Kingsley, will take the ramp for the first time at the Lakmé Fashion Week Winter/Festive 2010, which is starting from today as Lakme Brand Ambassador. Excited Shraddha said in her statement,

‘I am very excited to be associated with Lakme. It’s an honour for me to be a part of an ensemble of beautiful women who have been heralded as icons of Indian beauty. Right from my childhood, I have been fascinated with make-up and the whole art of dressing up. You can say, it’s a dream come true,’

Being a Brand Ambassador, Shraddha will be part of the advertising campaigns and will walk the ramp for grand finale designer Malini Ramani, who’ll present the Lakmé grand finale with her gypsy collection. N Rajaram, Vice-President, Lakmé, said,

“Our faces have been women who were famous for their style, poise and most of all, for their Indian yet contemporary looks. Shraddha embodies all this. Her persona and beauty make her a great choice.”

In the past, Lakme has chosen beautiful women like Rekha, Aishwarya Rai, Bipasha Basu, Lisa Ray, Yana Gupta, Raima Sen and Katrina Kaif to define what Indian beauty stands for.

This season promises to be high on drama and glitz. Starting with a special GenNext five-year show and six shows daily over five days, featuring 32 female and eight male models, and with choreographers Marc Robinson, Lubna Adams and Anu Ahuja orchestrating the ramp, India’s leading designers including Manish Arora, Ritu Kumar, Manish Malhotra, Neeta Lulla and Malini Ramani among others are set to showcase their festive collections.