News|March 21, 2011 10:39 pm

Sharman Joshi Brand Ambassador of 7 UP

Where other actors are replacing eachother, Sharman Joshi has replaced Fido Dido,

Fido has been the Icon for 7UP since long time but now he will be replaced by Sharman Joshi, the soft drink major 7 Up has now roped in Sharman Joshi to be its new face. Sharman has signed the contract for two years.

Sources Said,

Sharman has been signed for a 2 year period with 7 Up for a whopping sum of more than Rs. 5 crores! This is the first time 7 Up will have a celebrity endorser; earlier they had Mallika Sherawat for just one campaign.

Also while speaking to Sharman about the assosciation with 7 Up, he said,

7 Up is a cool drink, I am elated to be a associated with it.