News|September 18, 2011 5:04 pm

Shahrukh and Anubhav expecting 200 crore ??

‘Records are meant to be broken’ – This could well be the mantra of Shahrukh Khan and Anubhav Sinha this Diwali. Someone who was busy creating one record after another before he embarked upon RA.ONE, spent close to two years in its making, pumped in over 150 crores and saw other Khans churn out 100, 150 and 200 crore blockbusters in the interim, the stage is pretty much set for Shahrukh to create a new record with his sci-fi superhero action thriller.

Shahrukh certainly knows about these facts and figures and though he is claiming that when it comes to matters of heart, box office collections and subsequently hits and facts take a back seat, fact is that he is pretty much on the job to make RA.ONE as the biggest grosser ever,” says a close associate

This was evident from the music launch which took place early this week at Mumbai which was a lavish affair and first of its kind. Also, a fortune was spent at this event which saw each of the stars performing live.

This is nothing, wait for a lot more to come in next 40 days,” says a marketing guru, “Let’s not forget that he has been in the industry for two decades and also has a very sharp business mind. This mega launch was just a beginning. There would be a much more elaborate and well spread out campaign right till the week’s release. Entire planning has been done well in advance and now it’s time for execution

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