News|January 1, 2011 7:38 am

Salman Khan: New Brand Ambassador of Mountain Dew


Who can be the best actor in Bollywood to promote Dew, whose Tag-line is ‘Darr Ke Aage Jeet Hai’? Off course Dabangg actor, Salman Khan is the best option in Bollywood to become the Brand Ambassador of the soft drink.

Pepsi Co. has approached the actor, Salman Khan as the brand ambassador for its popular drink Mountain Dew. Apparently, this is the first time Mountain Dew will have a brand ambassador to promote it. Salman also stated,

“I love the high-action imagery of Mountain Dew and more importantly the fact that it’s not mindless action but there is a message at its core Darr Ke Aage Jeet Hai. I have spent time with the Mountain Dew team and I eagerly look forward to working with them.”

Speaking about the association, Deepika Warrier, marketing director, Pepsico Beverages, said

“Mountain Dew is strongly anchored in the relevant consumer insight of Darr Ke Aage Jeet Hai. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding.”

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