News|April 7, 2011 7:37 pm

Rani Endorses P&G’s Shiksha Programme!


After doing variety of roles in big screen, now Rani Mukherjee is set for new real life role as the actress will endorse Procter & Gamble’s Shiksha programme and urge people of India to contribute for educational programme.

Procter & Gamble (P&G) has tied up with the NGO Child Rights and You (CRY) for Shiksha programme and under this some part of the proceeds generated from the sale of a P&G product such as Tide, Ariel, Vicks, etc. will go for children’s education in the country. Rani says,

“School is as important as drinking water and education is as important as the air we breathe. So, I feel that initiatives like Shiksha that support the cause of education are incredible, and I feel we should all contribute even if it’s a little bit because if we do that India will have 100 per cent literacy rate one day.”

“It’s my dream too that every child in India is educated because the way India is growing I don’t think without education, we can see a very bright future. So if we want a bright future for our country, I think education is foremost.”

“It’s very important to make education interesting and enjoyable so that students don’t drop out. Also, focus should not be only on academics. Alternate interests like painting, music, etc., should also be encouraged.”

Shiksha has been successful in impacting 150,000 children thus far, in association with leading NGOs Round Table India (RTI), Child Rights and You (CRY), Navy Wives Welfare Association (NWWA), Army Wives Welfare Association (AWWA) among others.

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