News|June 3, 2011 1:35 am

Pregnant Mandira Bedi Ambassador of Cryo Save

Cryo Save is a stem cell bank, Pregnant Actor and Anchor Mandira Bedi has been officially announced as the brand ambassador of Cryo Save, a stem cell bank.

Mandira will be involved in various strategic communication initiatives as part of an extensive brand campaign for the company. She has learned about the benefits of stem cell therapy, and wants to promote it.

Mandira Said,

Parents take various steps to ensure safe and secure future of their child. One small, but very significant step towards securing the health of your child is by storing the stem cells of your new-born,

It wasn’t until recently that I was made aware of the benefits of stem cells. They can be used to treat various life-threatening diseases. Banking of stem cells is the best gift, which the parents can give to their child. It gives me immense pleasure to associate with Cryo-Save in spreading this awareness across India,

Stem cells, usually found in bone marrow and umbilical cords, are the master cells responsible for producing all the mature cells – red, white, and platelets in human blood and immune system.

These cells can also be used for the treatment of 74 diseases, including Parkinson’s, Alzheimer’s, diabetes and leukaemia.

Husband Raj Kaushal also supports this, He said,

In India, when a child is born, the parents open a savings bank account to ensure the financial and educational future of the newborn. In my opinion, banking the stem cells of the newborn is equally important as it helps in insuring the medical future of the child. It is a boon and the best gift that we can give our children – The miracle of good health.