News|August 12, 2010 10:45 pm

Prachi Desai Endorses Goa Tourism

Prachi Desai, started her career from Television (small screen) has now moved into Bollywood (big screen), doesn’t need any introduction. The actress with her cute and simple smile can capture millions of hearts. After enjoy the success of Once Upon the Time in Mumbai, the beauty has now another reason to smile as the Goa Tourism Ministry has announced her Brand Icon.

The actress will now promote exotic holiday destinations of Goa. M M Modassir, the state tourism secretary announced this announcement at the press conference of Goa Tourism. He said,

“As we grow, we need to change strategies. While we are not diverting from promoting Goa as a family destination, we realise that almost 50% of India’s population is below the age of 25, and we are looking at targeting the affluent youth, who are a growing segment.”

Prachi Desai, who was overwhelmed by this honor, stated in her message,

“It’s an honour to be the face of the most popular tourist destination. I’ve been to Goa quite a few times and found out that there’s so much more to explore.”