News|December 2, 2010 12:34 am

Lara Dutta: Brand Ambassador of Kellogg’s Special K

Lara Dutta who was recently in news because of launching her videos CDs on yoga, has added one more health conscious routine in her life as the actress has been appointed as the brand ambassador of Kellogg’s breakfast cereal brand Special K.

The 32-year-old, last seen in Housefull, says she connects well with the product. Lara stated in a statement,

“With Special K, I know I have a low-fat breakfast option to start my day. Plus, it helps keep me full and leaves me with energy to grapple with my long day ahead. And, the best part is that I love the taste.”

“I can relate to the Special K woman – I enjoy the confidence that comes from loving your body, and I also try to keep a positive and simple approach to things, including managing my weight.”

Officials at Kellogg India, the Indian subsidiary of Kellogg Company, producer of ready-to-eat cereal and convenience foods, too said Lara is the perfect choice to endorse Special K. Kellogg India managing director Sangeeta Pendurkar said,

“We are delighted to have Lara on board. We feel she personifies the Special K woman to the T. The Special K woman is feminine, positive, and loves the confidence that comes from the weight that she believes is right for her. She eats and exercises in a simple and balanced manner.”