Kareena Kapoor: A New Brand Ambassador of Sony Ericsson

The long list of actors and actress, including Amir, Shahrukh, Akshay Kumar, Abhay Deol, John Abrham , Kajol, Sonam kapoor, Priyanka Chopra, and so on, are becoming a part of electronics goods and items. Now, Bebo, Kareena Kapoor is also joining the force by becoming a new brand ambassador of Sony Ecrisson for India region.

Sony has launched its new model of phones; including XPERIA X10, XPERIA X10 mini, XPERIA, X10 mini pro, Vivaz, and Vivaz pro.  Being a new brand ambassador, Kareen will give greater emphasis on digital and marketing through social networking.

On the launch of the new phones, Hirokazu Ishizuka stated that Kareena is one of the most widely-followed youth-icons, she matches the level of energy, vibrancy, passion and fun associated with Sony Ericsson, and thereby elevates the aspiration value of the brand.

Sony has also partnered with MTV, whereby the Xperia X10 users will have exclusive access to the MTV application that will provide them news feeds and other updates from the channel.

Related posts:

1. Deepika Padukone Sony Digital Camera Brand Ambassador
2. Kareena Kapoor brand ambassador of Lavie range of handbags
3. Sonam Kapoor: New Brand Ambassador of Electrolux Home Appliances
4. Ranbir Kapoor : The Brand Ambassador for Nissan India
5. Ranbir Kapoor received Brand Ambassador of the Year Award