John Abraham: A New Brand Ambassador of Haier

After Van Heusen, soon we will see John Abraham promoting Haier products as the company has chosen him as its brand ambassador in India. Abraham will feature across all brand communications as well as product advertising for the company.

Confirming the development to FE, Eric Braganza, president, Haier India said:

“John represents the Haier target audience, the youth with its many attributes that includes self expression, excellence, confidence, style and technology know how. Much like on all our brand communication, John has an impressive and unrivalled history but the best is still yet to come.”

Tis association will be for a span of two years and that John will be representing the entire product portfolio of the brand, including LCD TVs, washing machines, refrigerators and small kitchen appliances.

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