News|September 13, 2010 10:05 pm

Imran Khan Replaces Shahid & Akshay from Levis Denim

The next generation heart throb, Imran Khan is now ready to take place of established actors, including Akshay Kumar and Shahid Kapoor by replacing them from endorsing Levi Strauss & Co. Yes, that’s true; now Imran will be featuring in ad campaigns of Levis as the actor will hold the position of brand ambassador for denim brand Levi Strauss & Co. As per contract, Imran will earn Rs 5 crore annually. After a release of IHLS, Imran Khan has become a new face of brand ambassador. recently Imran has replace Hrithik Roshan from Cocoa-Cola. Khan is being aggressive about his marketing strategy, says our source, adding,

“The success of his last film has worked in his favour. He’s very popular with the youth which is why he’s getting offers from brands representing the segment. He’s extremely conscious about what brand he endorses. Despite getting several offers everyday, he’s being very selective.”

Imran Khan says,

“I would like to do endorse products I use or believe in. I have been wearing Levi’s for years and Coke is all I drink. I have been told that they have seen an increase in their market share.”

Apart from signing ads, he has also recently bagged his first Yash Raj project with Katrina and is also working in Dharma Productions’ next with Kareena. Imran’s next release will be Kunal Kohli’s Break Ke Baad in November.