News|June 14, 2010 2:16 pm

Imran Khan: Next Hero of The Mills & Boons

After doing romantic roles in I Hate Luv Storys, now this chocolaty hero, Imran Khan is set to become a hero of the Mills & Boon series. The publishing has tied with Karan Johar’s production company, Dharma Productions to come up with the series of exclusive I Hate Luv Storys film.

Imran Khan’s chocolaty face and attitude is perfect for M&B books. As per sources,

“The exclusive tie-up will have a series of eight books. It will have the cover of I Hate Luv Storys and will be a story of Imran, who does not beleive in love.”

Producer of the film, Karan Johar also confirmed the news and said,

“Yes, we do have an exclusive association with Mills & Boon. They are coming up with an IHLS special edition, which is a compilation of all the classics. They felt a strong synergy between the theme of our film and a classic Mills & Boon romance.”

“Imran represents the quintessential Mills & Boon romantic lead, because of his character in the film, a strong cynic in the power of love and eventually a convert.”

Manish Singh, country manager for Harlequin Mills & Boon India Pvt Ltd, said,

“Every youth dreams of falling in love and every story of love is filled with joys and anxiety. This association symbolises the idea that unfolds in every youth’s life and synergises with the movie theme.

To create more excitement we have launched an initiative for readers to meet Imran Khan, at present a youth heartthrob.”

Whether it is hate or love, well, Imran Khan is going to become a hero of thousands of lovers.