News|May 31, 2011 12:57 pm

Five Months Promotion of Ra.One

Generally a films promotion starts one month before the release, but Shah Rukh Khan has someting else in mind for his forth coming film Ra.One,

It will be a 5 months promotion which starts from today, Shah Rukh and his team will travel different cities to promote the film,

Source said,

He plans his film’s promotional strategies himself and in tandem with his team. Now he has planned the events in such a way that before the sci-fi thriller releases, every Indian city would have heard of the film.

From today, he kicks off an inter-city tour that stars, normally do just a month before the release. But, in a first of its kind strategy, SRK will be travelling to five cities every month. He will span 25 cities in five months. While SRK travels solo for this tour Kareena Kapoor and Arjun Rampal join him for the other tours.

He will then travel to Chandigarh, Indore, Delhi and Ahmedabad. He will sign autographs and start the longest fan mail which will be circulated in all the cinemas and will continue till the release of the film.

Ra.One is Releasing on 26 October 2011.