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A 17 episodes show ‘Bol Niti Bol’ by Kekta… Oops!! Ekta Kapoor is going to be launched in the Internet in next week.
Ekta wants to launch this online because she thinks that todays generation spends more time on the internet then watching TV, this will be the best source to grab the teenage group fans.
Bol Niti Bol is a fiction show under ‘ALT Entertainment’ banner, a story of Niti, an average young girl who will chronicle her daily life through each episode of the show, Each episode, shot on webcam will be Niti’s video diary about what new has happened in her life, who has she met recently, the boy she likes, her crushes, how she handles people who woo her – and everything that happens in a young girl’s daily life.
Ekta feels the show will gel well with the youth, It will be seen on YouTube, Mid-day.com and Rediff.com.
When asked Ekta Kapoor about the show, she said,
For a long time we wanted to do a show exclusively for our young audiences who spend more time on the digital space than on the television,”
The concept of the show as well the protagonist is something every teenager and young at heart can identify and connect immediately with. There is a freedom of accessing the content whenever they want, keeping in mind how busy teenagers are nowadays! I am sure our young netizens will find a friend for themselves in Niti.
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