News|July 24, 2010 5:47 am

Big B Endorses T20 Premier League for ESPN

Amitabh Bachchan has endorsed many brands, products, and services, and now he will be endorsing sports for channel ESPN for the upcoming Champions League T20 tournament, which will be held in September in South Africa.

The 67-year-old actor has been shooting for the promotional ads for TV. The actor wrote on his blog,

“I have been signed on to endorse ESPN for the Champions League Cricket T20 tournament to be held in South Africa in September. And because of paucity of time we had to shoot all the promotional films and stills for print and short seconders for TV and dub it by the evening in order that they are able to release the publicity soon.”

“Thankfully it has all gone off well and I have just completed the dub for what we shot in the morning. But the rush and the speed with which it all had to be done was some kind of a marvel.”