News|September 18, 2011 6:08 pm

Being a producer is a challenge – Zayed khan

Zayed Khan has completed LOVE, BREAKUPS, ZINDAGI in record time along with his co-producers Dia Mirza and Sahil Sangha (who has also directed the film). Now that the film is seeing good promotion coming it’s way, Zayed is also cautious of the fact that while it has the potential to sustain well with word of mouth, it is still of paramount importance to get a good opening to enable right perception.

It isn’t a secret anymore that you have to be aggressive in promoting your film so that audience is enticed enough to check it out during first two-three days. I could have gone ahead and put dozens of hoardings all around but that doesn’t always helps because it sounds so scientific today. You have to be far more creative and do a lot more. Once audiences realize what you have really made, it all settles down to word of mouth and sustain on its own

For someone who comes from a strong family background that has been in the business of films for decades, Zayed still believes that there is no shortage of challenges when an actor decides to turn producer.