News|January 19, 2011 12:52 am

Amitabh Bachchan Left IIFA’s Chairmanship

Amitabh Bachchan, who has been the face of the international award show for past 10 years ever since the awards began in 2000, has been dropped from the position of IIFA’s brand ambassador. The next IIFA 2011 is slated to happen in the city of Toronto in Ontario, Canada from 23rd to 25th June 2011. The reason behind not attending the IIFA event, the megastar posted on Twitter,

Not coming to Toronto IIFA. IIFA says my services are not required.”

The actor also disclosed that organizers were responsible for his absence in Sri Lanka last year. He wrote,

“It’s not me. It’s the organizers of IIFA that do not want me in Toronto. SriLanka was the same.”

IFFA’s spokesperson Sabbas Joseph issued a response this evening saying,

“Due to unexplainable reasons, after announcing the event as Brand Ambassador, Mr. Bachchan couldn’t participate in the IIFA Weekend Sri Lanka last year. Following this, IIFA aborted the concept of a Brand Ambassador. Keeping in mind the huge respect that Wizcraft and IIFA have for Mr. Bachchan and the deep relationship that we’ve always shared, we are not having anyone replace Mr. Bachchan. The Bachchan family has been an intrinsic part of IIFA every year, and in this regard we have already shared with them a proposal about their participation this year too. Mr Bachchan’s reason for non-participation is best known to him. IIFA and Mr. Bachchan are inseparable. We will continue to pursue his participation for this year too.”