News|July 17, 2010 12:33 am

Ajay All Set to Promote Once Upon…

Actors are taking new steps in promoting their flicks, if Imran Khan is selling popcorn at counters for the promotion of IHLS, then Ajay Devgan is all set to take a tour of nine cities to promote the flick, ‘Once Upon a Time in Mumbai’.

Ajay Devgan, who is playing lead character in the movie, is so excited with the film that he is taking first time promotional tour of this kind. Ajay says,

“I am extremely excited about the film. The music has caught on and there’s a very good buzz about the film so I thought I should also go all out and promote it the best way I can. This will be the first time I will be travelling to nine cities to promote a film.”

Before ‘Once… ‘ Ajay was suppose to promote Rajneeti but he was busy with his shooting schedules for Golmaal 3, whereas for Ekta’s flick, he has kept his dairy free, and ready to promote the flick. The actors says,

“This time I planned it in such a way that I am completely free to promote Ekta’s film. I have given 10 days for it and even cancelled some of my shoots so I can travel wherever they want me to go!”

Vivek Malhotra, CEO, Balaji Telefilms, confirms,

“Ajay was convinced about our marketing strategy. He asked intelligent, relevant questions about the concept, and once he was convinced, he assured us of his whole-hearted support.

Besides Ajay, we are also taking Emraan Hashmi, Kangna Ranaut and Prachi Desai across 14 cities including Ranchi, Guwahati, Hyderabad, Ahmedabad and Jaipur apart from the metros Kolkata, Delhi, Bangalore and Chennai according to their schedules.”