News|January 17, 2010 10:34 pm

3 idiots riding high

3 Idiots has already made its place in people’s heart, but then not only that, it has been readily soaring the economic charts as well. What with the recent news about the fillum saying that – the movie has grossed 315 crores global in just 19 days. If that is the case indeed, then this movie is the biggest hit of all times.The astronomical figure is a result of tremendous amount of people who preferred to watch this flick in the theatre, in fact there are hordes of people who loved the movie so much that they have gone to the theatre a number of times to see and enjoy the movie again and again, which has enabled the movie to garner the whopping amount. “3 Idiots is unstoppable. That’s the truth. No distributor, no trade expert can predict the business of this film,” Taran Adarsh was heard saying.

Trade sources also commented that it was after a long time that an Indian film has had a large repeat audience.”As a member of the team I am so happy with the kind of success that the film is achieving. I thank Raju, for making the film so well, Vinod, for being such a great producer and Reliance Big Pictures for the kind of release they gave the film,” said Aamir.3 Idiots is the biggest grosser so far in Aamir’s two-decade-old career.Not only in India, the film is making waves internationally too. In the UK, the film has retained its position in the top 10 at the British Box Office.

I am thrilled and humbled that so many people all over the world have loved this film. It proves Rancho’s mantra true: chase excellence and success will follow,”said a visibly pleased Vidhu Vinod Chopra.”3 Idiots has opened new vistas for the Indian Film Industry. The huge response across continents reinforces our belief that a well-made, well-exploited film can still create magic in the darkened auditorium,” Amit Khanna, Chairman, Reliance BIG Entertainment said.

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